The Daniel Morcombe Foundation’s “Day for Daniel” has set new a record with more than 3,000 schools and day care centres across Australia signing up to be part the important awareness-raising day on Friday 25 October. 

The day is an important reminder to children and parents about personal safety, both online and in their daily lives.

The principles of this are the three Rs:

Recognise – Are you safe?

React – What can you do?

Report – Who can you tell?

On “Day for Daniel”, school and day-care centre communities are encouraged to wear red to show support for the campaign of “keeping kids safe” in honour of Daniel Morcombe.

The Daniel Morcombe Foundation was created in 2005 by Bruce and Denise Morcombe after their 13-year-old son Daniel was abducted from a Sunshine Coast bus stop in 2003.

Their remarkable legacy has turned their personal tragedy into a national force for good.  

Earlier this year, the Lott, through Golden Casket, made a $300,000 donation to support the Daniel Morcombe Foundation’s goal of expanding “Day for Daniel” to more schools and communities.

Lotteries & Keno Managing Director Sue van der Merwe called Bruce and Denise Morcombe’s work “nothing short of inspirational”.

“For us, supporting the Daniel Morcombe Foundation is part of the role we play in enhancing the safety net for our children and families,” she said. 

Since creating the Foundation, Daniel's parents have worked tirelessly to provide Australian children with the education, protection and support to be safe from abuse and risk of harm.

The Foundation aims to remember Daniel's legacy and assist young victims of crime.

To support “Day for Daniel” or find out more, visit the foundation's website.