The Lott expands deployment of Amber Alert notification system
Did you know that for more than a decade, the Lott, through Golden Casket has supported the Amber Alert system by broadcasting urgent information about missing or abducted children to the general community through Queensland retail outlets.
Now, the goal is to roll the initiative out across our other jurisdictions.
We’re proud to announce we’re looking to use our network of more than 3,800 outlets across Australia to bolster the nation’s child safety net.
The expansion comes as we recently announced our support of the Daniel Morcombe Foundation, which works tirelessly to provide Australian children with the education, protection and support they need to be safe from harm.
The current Amber Alert system has been in effect in Australia since 2005, with Queensland running the child abduction alert system.
In June 2017, the Amber Alert system was deployed in all Australian states.
It aims to communicate vital information and images about missing children to as many people as possible as soon as possible.
Under the system, police urgently notify the media and provide them with details about the child, where they were last seen and other important information, such as a description of the offender and any vehicle involved.
As a secondary alert partner, we would send urgent messages to its retail outlets via lottery terminals and digital point-of-sale screens, notifying small business owners and customers.
Our aim is to have led out the Amber Alert system across Queensland, New South Wales, the ACT, Victoria, Tasmania, South Australia and the Northern Territory by 30 June 2020.