The Lott fuels Tatts Finke Desert Race for two more years
In the lead up to the Northern Territory’s biggest annual sporting event, the Tatts Finke Desert Race, The Lott by Tatts NT has committed to being the naming rights partner for another two years.
The Tatts Finke Desert Race is an iconic motorsport event with a reputation for being one of the world’s most difficult and most gruelling off-road courses in a remote location.
During the past two decades, The Lott by Tatts NT has seen Finke evolve from a local community event to a world-class spectacle that embodies the spirit of the Northern Territory.
Tatts’ first year as naming rights sponsor for the event was in the year 2000, coinciding with Finke’s 25th year. At that time, there were 305 bike and 105 car competitors, 200 volunteers and approximately 8,000 spectators.
Fast forward to 2021 and the event has almost doubled in size and strength. This year, the Tatts Finke Desert Race has already sold out on entries months before the races are scheduled to take place.
The Lott spokesperson Hans de Koning said The Lott by Tatts NT was proud to continue lending its support to such an iconic event.
“At The Lott, we are passionate about connecting with, and supporting, the communities we operate in, and we have loved being part of the Finke family during the past two decades,” he said.
“The race, the people and the terrain is like nothing else, and it continues to go from strength to strength.
"Our ongoing commitment is our way of saying thanks to those who compete in and support this amazing event.
“We can’t wait to be at the finish line of the Tatts Finke Desert Race in 2021, and we look forward to supporting the race for many years to come.”
Tatts Finke Desert Race President Antony Yoffa said the sponsorship had made a significant contribution to the event.
“Without the support of The Lott by Tatts NT, the Tatts Finke Desert Race wouldn’t be the success it is today,” he said.
“Over the 20+ years Tatts has been involved, we have seen the event grow considerably, becoming a truly unique and greatly celebrated iconic event.
“We would like to thank The Lott by Tatts for its ongoing support, and we look forward to continuing this strong relationship well into the future.”