More than one million people across the country are preparing to take part in Australia’s biggest child safety education and awareness day – Day for Daniel. 

Will you be one of them?

It’s been almost 18 years since Daniel Morcombe was tragically abducted on the Sunshine Coast and ever since, his parents Bruce and Denise have worked tirelessly to make the world a safer place for children.

The Lott is proud to support the incredible work of the Daniel Morcombe Foundation, recently donating an additional $300,000 to help the Foundation continue to develop and expand its education programs.

The Daniel Morcombe Foundation’s Day for Daniel smashed records last year with 1,500,000 people participating in the national day of action. 

Now the Foundation has its sights set on surpassing that record on Friday 29 October, with schools, early learning centres, businesses and workplaces being urged to register for Day for Daniel and be part of teaching children important personal safety lessons.

Once you’ve registered for Day for Daniel, there’s three simple steps you need to take to get ready for the event:

1. Wear red 

Red has become the colour to represent child safety and the Daniel Morcombe Foundation, it was the colour Daniel was wearing when he went missing. Everyone is encouraged to wear red on Day for Daniel in remembrance.

2. Educate

Start or continue conversations with children about their personal safety. Day for Daniel encourages kids to Recognise, React, and Report if they ever feel unsafe. The Daniel Morcombe Foundation’s website has plenty of free resources to help you get that conversation going. 

3. Donate

Day for Daniel is the Daniel Morcombe Foundation’s biggest annual fundraiser, which helps the foundation continue its free education programs, develop educational resources, and support young victims of crime. You can find out more about donating on the Foundation’s website.  

We’re looking forward to seeing the Daniel Morcombe Foundation reach record participation again this year!